Why We Do What We Do: Dealing with Dementia on a Very Personal LevelI had the greatest father-in-law…his name was Gerald Harvey Lease. His friends called him Gerry; his family just called him Pop.Gerald Lease was born to Bella and Irving Lease in Brooklyn New York on July 16th, 1924. As many in his generation, he started his undergraduate degree at NYU and was called in to the service during World War II before finishing. He went into the officer’s school when he joined the United States Air Force and earned the rank of FirstLieutenant.He was shipped overseas and acted as a navigator in B17 bombers during the war. He was stationed in Deenthorpe, England, from where he flew 38 sorties into enemy territory. His plane was hit by enemy fire on many occasions, but all the men serving on that plane survived the war. For his service Gerry received several medals, including the honorable “Air Medal” for 'meritorious achievement' while serving as a B-17 Flying Fortress navigator in the 401st Bomb Group commanded by Lt. Col. W.T. Seawell, Pine Bluff, Ark. The citation accompanying the award reads: "for exceptional meritorious achievement while participating in a number of combat bombardment missions over Germany and Nazi-held territory. The courage, coolness and skill shown by Lt. Lease on all three occasions reflect the highest credit upon himself and the Armed Forces of the United States."My father-in-law spent most of his professional life teaching English to inner city kids at a JuniorHigh School in Brooklyn, New York. He was an avid golfer, voracious reader, an expert at the daily New York Times Crossword puzzle, and a real tinkerer. Pop suffered from severe aortic stenosis, and despite one of the very early successful transcutaneous valve replacements done in the country, the lack of blood flow resulted in vascular dementia….and we all watched as our kind, thoughtful, literate, and intelligent father, husband, grandfather, friend, went from a strapping, vibrant man with a real joie de vivre, to a shadow of his former self.The year before my father-in-law’s passing my family and I had the privilege of attending a reunion of the 401st Bomb Group with Pop.  It didn’t take long to see that although these men and women were weathered by the ravages of time and hard life experiences, their grit and determination earned them the title of the“Greatest Generation”. While many were confined to wheelchairs, and brandished walkers and canes instead of flight gear and helmets, when the band struck this chord, those that could stood erect, and those that could not, lifted their eyes and voices in song as they enthusiastically belted out the words to theAir Force song “Off we go into the wild blue yonder, climbing high into the sky”. Gerry Lease now joins the ranks of those brave war heroes that fought for our freedom and now remains forever aloft.After finishing my medical training at Yale University School of Medicine I went on to do my surgical residency at Yale New Haven Hospital and specialized inOtolaryngology, Facial Plastic and Reconstructive Surgery. I practiced that discipline for almost 25 years in the Washington DC area and then decided to return to school to explore my penchant for the business side of medicine. I went on to enroll in the Carey Business School at Johns Hopkins University and did so with my then 22-year-old son Joshua. We were the first father and son duo to enroll together in the MBA program! After graduating, Joshua went on to specialize in the financing of senior living facilities. He introduced me to two gentlemen from the Midwest who were looking for a partner to help them build a portfolio of assisted living facilities. I remember the day that Josh and I took the plane to Chicago and we met Steve Lirtzman and Steve Kaufman for the first time. They took us around to see some of the other communities that they were involved with throughout the years and finally came to one they had built and managed and then sold to a larger concern several years prior to our visit. They still had good ties with the community director, so we could visit that site. I remember when we walked into the foyer three women in their mid-80s saw both Steve’s and ran over to them and hugged them and kissed them.It had been several years since they had seen them and they said, "where have you been, we’ve missed you terribly". It was at that moment when I realized that these were the people that I wanted to go into business with and call my partners. Over the last 10 years I could not be prouder of the four memory care assisted living facilities that we have built and operated with two more assisted-living communities about to open in the fall of 2019. The demand and the need is still so great that we plan on building additional units in theMidwest in the coming years.Part of the reason for our success is that the Steve’s and I share a common philosophy of “doing well by doing good.“ Our primary concern and focus is always on the patient and their families, providing a secure and nurturing environment that dignifies the lives of our residents. Our culture permeates throughout our staff and our communities in that we are always trying to celebrate life with activities, dancing, music, games...all while providing a safe and compassionate environment for the people entrusted to our care. I do this in memory of my father-in-law Gerald Lease and for the legacy he has left behind. I do this for our residents and their families because I understand the importance of the work that we do and the peace of mind it provides to all.